Bachelor Marketing and Communication


Looking for a great career that combines creativity and analytical thinking? A career in marketing could be just what you’re looking for.

The Bachelor in Marketing program gives you the right knowledge and tools to excel in today’s postmodern marketing environment. You will be introduced to the fundamentals of the field and understand how marketing functions and interacts with the different departments of real businesses and with customers. The ability to combine elements from different business disciplines is vital to a career, and key to a graduate’s development as a successful marketing professional .

Course Details:

Delivery :  Full time

Language of Instruction: English

Campus: Lyon , France

Duration: 3 Years

Duration: 3 Years

Intake : August , Jan , May


UC A1: Europe, uniqueness of values, cultural diversity

History and civilization
Cultures and religions, practices and policies of European states
Geopolitics: present-day Europe in the world
The European citizen

UC A2: European construction, its institutions in the international context

Major international organizations related to Europe
The Council of Europe
The European Union, its institutions and their functioning
The means of action
Future of European construction

UC A3: Intercultural Management and Human Resources

Part I: Intercultural management in Europe
Part II: Human Resources in Europe

UC B31: European modern Language 1 Independent User – CECR Level B1

UC D31: Business Expertise

Operational Marketing

  • Presentation of the operational marketing function
  • Foundations of Operational Marketing
  • Marketing studies and research
  • The operational marketing plan
  • Product policy and price policy
  • The distribution policy
  • The communication policy
  • New trends in marketing

Strategic marketing

  • The strategic analysis process
  • The stages of strategic market segmentation and strategic positioning
  • The attractiveness analysis of market products
  • The competitiveness of the company
  • The sector analysis
  • Models of support for strategic choices
  • Strategic positioning
  • The different competitive situations

B to B Industrial Marketing

  • Field of activity B to B
  • Main concepts in B to B
  • Segmentation, target and positioning in B to B
  • Operational development of the offer
  • Management of services in B to B
  • The marketing mix in B to B

International Marketing: mature markets and emerging markets

  • Specificities in the global marketing environment
  • Marketing decisions in an intercultural environment
  • Communication – International Marketing
  • Management of international operations
  • Securing international operations – financial dimension of international operations
  • Legal risks related to international operations
  • European enterprise in its intra-community relations and with third countries

Services marketing

  • Service companies
  • Marketing services
  • The marketing strategy in services
  • Marketing segmentation of services
  • “Mix-services”
  • Customer marketing in services
  • Communication in services: making the offer more tangible
  • Marketing and Service Management: The Marketing Plan for Services
  • The customer relationship in the banking sector


  • e-business
  • e-marketing: new marketing strategies
  • The e-marketing mix
  • Operational implementation of e-marketing
  • Co-design and co-communicate with clients via participatory marketing
  • Key and prospective trends

Entry Requirements:

If English is not your first language, you will need to provide evidence that you can understand English to a satisfactory level. English language requirements for this course are normally:

IELTS (Academic) 5.5 with minimum 5.0 in each component of writing, speaking, listening and reading

If you do not meet the English language requirement for your degree then why not join our foundation Program. Successful completion of our foundation program will meet English language requirement and academic requirement, without the need to re-take IELTS.

We accept a wide range of qualifications for study on our undergraduate courses.

European Baccalaureate:  minimum 50%

A Level : BCC

Standard XII : minimum 50%

If you hold any other qualification then please contact our admission department .

Selection Process :

Offers are normally made in terms of grades. Suitable candidates will be invited  for interview to know study purpose , demonstrate academic performance in your schooling to date, language proficiency . Upon satisfactory interview you could be awarded an unconditional offer as part of the college ‘s admission process .

An ideal candidate should posses  quality like ability to work in a team , Willingness to undertake responsibilities , good logic , analysis capacity and rigor .

Careers and graduate prospects

A degree holder of bachelor in marketing can apply for the following jobs

  • Operational Marketing Manager
  • Customer Marketing Manager
  • Sales Manager
  • Marketing Consultant
  • Assistant Product Manager, Junior Product Manager
  • Assistant Market Manager, Junior Market Manager
  • Product Development Manager
  • Project Manager in Marketing
  • Account Manager